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2016 Campaign Starts With Mostly Negative Ads

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Elizabeth Wilner: “Only 4% of all TV ad occurrences captured by Kantar Media CMAG in the 2016 presidential race so far have been positive.”

“It’s based on a universe of 321 presidential occurrences on local broadcast and national cable as of April 9… Ultimately, 321 is 0.03% of the 1.15 million occurrences we tracked from start to finish in the 2008 race and 0.02% of the 1.43 million we tracked for 2012. But in the annals of preemie presidential advertising, the 4% stands in striking contrast in one respect. By this point in the 2008 and 2012 cycles, all the way-too-early ads that had aired… sought to build candidates up, not tear them down.”

About Political Wire

Taegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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