Every Candidate Needs a Book

“Once, and not so long ago, running for political office was comparatively simple. Politicians assembled their teams, announced their candidacies and took to the campaign trail. Now, a presidential quest involves a PAC, a super PAC, a campaign army — and, of course, a book,” the Washington Post reports.

“Oh, there has to be a book. If a candidate has already published one, perhaps it’s time for another. Books have become the telltale sign that someone in one office is serious about running for another.”