Inside the Quiet Effort to Change the Democrats’ Message

Morning Consult: “In the months since their party took another electoral beating and lost the Senate to Republicans, senior Democratic strategists have launched a major effort to rebrand the party, after concluding their message no longer inspires voters who turned out to elect President Obama but sat on their hands during midterm elections.”

“The rebranding project is being led by Rep. Steve Israel (D-N.Y.), chairman of the House Democratic Policy and Communications Committee, with help from Jefrey Pollock, one of the party’s most trusted pollsters. Their goal, several people involved in the effort say, is to make it clear that Democrats understand voters still have a deep well of anxiety about their economic safety, years after the end of the great recession.”