National Journal: “Exit pollsters do their work in a few short days, but the information they glean dominates the political conversation for years. That’s because the surveys conducted outside voting precincts are the single-best tool for understanding American politics. They generate a treasure trove of data—about who votes, who they voted for, and why—that tell the story of how each election was won and lost.”
“But now, as more voters cast ballots early or by mail and polling those voters becomes more costly and potentially less reliable, the exit polls are getting more expensive, too—and might even be losing some of their predictive power.”
Save to Favorites