Candidates Not Named Trump Still Must Buy Ads

Bloomberg: “Trump has benefited from free coverage from news media in a way that no modern candidate has (estimated value: $3 billion). His campaign spent only about $19 million on TV ads in the primaries… That was far less than Jeb Bush, whose super-PAC blew through $70 million. Trump has also been a shrewd user of social media, where he maintains a dialogue with his supporters.”

“But his approach, based largely on his celebrity, is one that can work only for him. For everyone else, TV ads are still the preferred means of reaching the most potential voters. Presidential candidates and super-PACs spent more than $400 million this primary season. Total TV ad spending by all campaigns, including state and local races, is expected to reach $4.4 billion… eclipsing the record $3.8 billion spent in 2012.”