Senate Advertising Bigger Than Presidential

“In another sign of the unusual nature of this election year, slightly more has been spent thus far on general-election broadcast television ads targeting U.S. Senate contests than on those for the White House race,” Bloomberg reports.

“Kantar Media/CMAG shows $129.3 million has been spent through Aug. 29 on the general-election phase of 18 Senate races, compared to $128.4 million that’s been plowed into TV ads for the presidential campaign… Through the first eight months of 2012, for example, $350 million had been spent on general-election ads for the presidential race, while just $70 million had been spent on 22 Senate races.”