Debates Are on TV, But Advertisers Seek Viewers Online

Wall Street Journal: “Ten days or so ahead of the first presidential debate, political advertisers are planning to grab millions of viewers’ eyes—but with a difference. The candidate showdowns have no television commercials, so the focus will be online … To rise above the millions of tweets and posts expected about the debate, campaigns, super PACs and advocacy groups will pay for premium spots in online news feeds or search results, with the expectation that debate viewers will be checking their phones or laptops while watching TV.”