First Read: “We’re used to seeing some pretty eye-popping sums on television advertising, but the spending in the Illinois governors race is really off the charts. Two extremely wealthy candidates— incumbent Republican Gov. Bruce Rauner and Democratic frontrunner and billionaire J.B. Pritzker — have faced tougher-than-expected primary challenges, and they’ve been shoveling cash into ad buys for months ahead of Tuesday’s election day.”
“Pritzker’s campaign alone has spent over $33 million on TV ads, while Rauner has spent more than $16 million. All told, the spending (for a primary!) is over $65 million already. If the two super-wealthy candidates face off for a long general election here, this is set to be the most expensive race in the country — without anyone else even coming close. And our ad gurus say that it’s on track to be the most expensive non-presidential race they’ve ever tracked.”
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