“Rep. Beto O’Rourke (D-TX) knew, at the outset, that his campaign to unseat Sen. Ted Cruz (R-TX) would be a long shot. Texas had not voted for a Democratic senator in 25 years, O’Rourke didn’t have statewide name recognition, and, moreover, he was pledging to run without taking money from political action committees—a potentially healthy spigot of campaign funds that he would be foregoing,” the Daily Beast reports.
“To overcome those odds, the Texas Democrat and his top aides placed a major bet on a novel strategy: they would dramatically break down the barriers between candidate and voter. O’Rourke would make heavy use of social media to essentially broadcast otherwise mundane daily functions. And he would treat the often-pesky task of campaign fundraising as an ongoing conversation rather than a plea for cash.”Save to Favorites