Inside Trump’s ‘Big Data’ Strategy for 2020

Jonathan Swan: “Trump reelection campaign manager Brad Parscale starts with 18 million email addresses and phone numbers (‘hard contacts’) of likely Trump voters, and has a goal of doubling that that to 30 million to 40 million by Election Day 2020 — roughly half of the votes Trump needs. (He got 63 million in 2016.)”

“Parscale plans to spend $1 million per month for the rest of ’18 on digital prospecting, with hopes to increase that next year. The campaign says it has had great success recruiting Trump supporters with ads on AOL (an older, Trump-friendly demographic), Bing, Facebook, Google and conservative news sites.”

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