The AP Plans to Replace Exit Polls

The Associated Press said that “it will begin conducting an elaborate election voter survey designed to replace the traditional in-person exit poll, which has been criticized in recent years for inaccuracy and failing to keep up with changes in how Americans vote,” the AP reports.

“The new AP VoteCast service, developed with NORC at the University of Chicago, uses a combination of online and telephone surveys conducted four days before Election Day and through the close of polls. In all, AP expects to conduct more than 85,000 interviews with voters for this year’s midterm election survey… That’s far more than the roughly 19,400 conducted by the exit poll in 2014… allowing for a deeper and more accurate understanding of the electorate.”

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