Democrats’ Ad Strategy Is to Focus on Issues

McClatchy: “Since the president’s election, Democratic Party leaders have vowed to emphasize pocketbook issues, convinced that an economic focus was necessary to win over the most voters in November. But Trump has made it difficult, using his bully pulpit — and the all-consuming attention he commands in the media — to compel Democrats to discuss anything but the economy, from kneeling NFL players to special counsel Bob Mueller’s investigation.”

“Now, however, Democrats say the election gives their candidates and allied groups a chance to force the conversation back to economic issues by paying for messages delivered directly to voters.”

“Democrats think an economic message best unites their liberal base and many of the white working-class voters who backed the president in 2016. Impressions of Trump are already hardened, and trying to change how voters regard the president or how congressional Republicans treat him is a difficult effort even if backed by tens of millions of dollars in spending.”