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Trump’s Supermarket Propaganda Weapon

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Jim Rutenberg: “The most powerful print publication in America might just be the National Enquirer. It functioned as a dirty-tricks shop for Donald J. Trump in 2016, which would have been the stuff of farce — the ultimate tabloid backs the ultimate tabloid candidate — if it hadn’t accomplished its goal.”

“The Enquirer’s power was fueled by its covers. For the better part of the campaign season, Enquirer front pages blared sensational headlines about Mr. Trump’s rivals from eye-level racks at supermarket checkout lanes across America.”

“Wondering what The Enquirer’s covers were worth to the Trump campaign, I called Regis Maher, a co-founder of Do It Outdoors, the national mobile and digital billboard company. He said a campaign with that level of national prominence would cost $2.5 million to $3 million a month.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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