Trump’s Supermarket Propaganda Weapon

Jim Rutenberg: “The most powerful print publication in America might just be the National Enquirer. It functioned as a dirty-tricks shop for Donald J. Trump in 2016, which would have been the stuff of farce — the ultimate tabloid backs the ultimate tabloid candidate — if it hadn’t accomplished its goal.”

“The Enquirer’s power was fueled by its covers. For the better part of the campaign season, Enquirer front pages blared sensational headlines about Mr. Trump’s rivals from eye-level racks at supermarket checkout lanes across America.”

“Wondering what The Enquirer’s covers were worth to the Trump campaign, I called Regis Maher, a co-founder of Do It Outdoors, the national mobile and digital billboard company. He said a campaign with that level of national prominence would cost $2.5 million to $3 million a month.”