How Mark Burnett Resurrected Trump

New Yorker: “Trump had been a celebrity since the eighties, his persona shaped by the best-selling book The Art of the Deal. But his business had foundered, and by 2003 he had become a garish figure of local interest—a punch line on Page Six. The Apprentice mythologized him anew, and on a much bigger scale, turning him into an icon of American success.”