Democrats Focus on Polarizing Topics In Online Ads

“Onstage and on the air, 2020 Democrats are talking about topics like health care, student loans and reparations, but in the online scramble for donations and e-mail addresses, Trump-centric topics dominate the left’s conversation,” Axios reports.

“Hot-button issues like gun control, abortion, immigration and climate change are among the topics that have dominated digital advertising — mostly on Facebook and Google‚ since the midterms.”

“Polarizing topics are being pushed via ads on social platforms, where algorithms elevate content that tends to be more emotion-driven.”