Democratic Strategists Launch Effort to Rebrand Party

“A group of Democratic operatives are launching a $60 million political group with plans to reclaim values-laden terms like ‘freedom’ and ‘opportunity’ for their party ahead of the 2020 election,” Politico reports.

“The nonprofit organization, called Future Majority, plans to provide strategic advice to other Democratic groups, as well as branding efforts, communications and a ‘war room’ that will debunk fake news and counter conservative social media. The group quietly soft-launched during the 2018 midterms and advised organizations including the Democratic Congressional Campaign Committee on how to message to voters.”