Vox: “Do a quick scan of Twitter and for months, Warren supporters have been popping up expressing their joy and surprise that they’ve received a call from the senator herself. … What Warren is doing here is pretty straightforward: When a small-dollar donor gives money to her campaign through her website, they’re asked for some basic information, including their name, address, and phone number. That information comes in and her campaign picks out donors for her to call and thank. Her campaign has put out videos of her making the calls.”
“What makes this feel more organic and effective is the declarations of the people she’s calling announcing what’s happened and expressing their excitement. A lot of them are doing it on social media, and chances are those people are also telling their family and friends about getting a call from Liz.”
