Democratic Super PAC Hopes to Do More with Less

Daily Beast: “Priorities USA has put a $5 million investment into its analytics operation in hopes that it can more efficiently target need-to-reach voters at a fraction of the cost of traditional campaigning. Whereas in 2016, the super PAC had no one on staff doing in-house analytics, in 2018, it had a team of four.”

“Its projected staff will end up at 13 during the 2020 cycle, aides said, with four targeting analysts, three experiments analysts, four data scientists, and a director and coordinator.”