Trump Campaign Seeks Order and Discipline

Wall Street Journal: “Four years ago, Mr. Trump launched a first presidential bid that flouted presidential electioneering norms. His re-election campaign is looking a lot more conventional. It revolves around corporate tactics such as branding and merchandising, a direct-marketing push that relies on collecting supporters’ cellphone numbers and a data-mining operation involving a yet-to-be-released smartphone app.”

“That is the kind of planning, predictability and attention to detail the president eschewed last time around, when his more impromptu and instinctual approach turned him into a political phenomenon and a cultural lightning rod. The challenge for his re-election operation will be reaping benefits from a more professional approach without damping enthusiasm among his supporters or interfering with the kind of seat-of-the-pants campaigning that has proven effective in the past.”