Warren Brings Political Ad Production In-House

Politico: “The campaign has gone without an outside polling firm, and says it has no plans to hire one, even though it is standard operating procedure for most serious candidates. Instead of initially stockpiling resources for a home-stretch TV ad blitz, she’s amassed a payroll of 300-plus staffers in the early months of the campaign — overhead that could overwhelm her coffers if her fundraising ever falters.”

“And now, the campaign… is shunning the typical model for producing campaign ads, in which outside firms are hired and paid often hefty commissions for their work. Instead, Warren’s campaign is producing TV, digital and other media content itself, as well as placing its digital ad buys internally.”

“Taken together, Warren’s approach is a rebuke of the consultant-heavy model of campaigns — an often lucrative arrangement in which the people advising campaigns invariably tell candidates that the best political strategy is to buy what they sell, namely TV ads and polling.”