Trump Grievance Machines Reaps Millions

Politico: “Donald Trump’s campaign aides expected months ago that Democrats would try to impeach the president — and he needed a way to exploit it. So this summer, Trump 2020 officials spliced news clips of Democrats discussing impeachment into a 90-second video montage, punctuated by the president imploring supporters to help him ‘stop this nonsense.’”

“Aides quietly filed the spot away until last week, when it was released it as part of an online counteroffensive to the impeachment push that brought in 50,000-plus new donors and raked in $8.5 million in two days — the campaign’s biggest digital haul since its June launch.”

“The push demonstrates how Trump, in less than three years in office, has perfected a grievance machine that converts deep-seated outrage on the right into fundraising dollars and new support. As Trump confronts the gravest threat to his presidency yet, his campaign is stoking — and monetizing — the anger of a Republican base that has long seen the president as under siege.”