How the Trump Campaign Sucks Up Data at Rallies

Wall Street Journal: “Trump rallies are more meticulously produced than the loose and thinly staffed events of four years ago. And while the events don’t earn nearly as much free media as in 2016—cable networks stopped airing them at full length months ago—the campaign has turned them into giant, roving field offices that vacuum up personal data from rallygoers, register new voters and sign up his most enthusiastic supporters as volunteers.”

“Mr. Parscale discussed with political operatives the possibility of using facial recognition at rallies to help analyze reactions from supporters, but was told by at least one company that the technology wasn’t reliable yet.”

Playbook: “Breathe that in for a second. The Trump campaign was considering using facial recognition technology to identify its rally-goers. Republicans have been skeptical of the government using it because many consider it obtrusive and untested. A private entity — the Trump campaign — was considering it. This is a huge scoop that gives us a unique view into the president’s campaign.”