It’s 2016 All Over Again In Political Media

“Even amid a historic impeachment process, these patterns suggest Trump could have a significant media advantage over Democrats leading up to 2020 — though there’s no guarantee that the end result will be the same,” Axios reports.

“Democrats haven’t made a digital comeback, despite vowing to match the digital sophistication of Republicans after 2016… The Trump campaign continues to outspend all of its Democratic challengers combined on digital advertising. This is in part because large progressive groups haven’t come together to leverage their spending power on big platforms to create efficiencies.”

“Some aspects of the Democratic Party are still entrenched in a legacy media culture. There’s long been a complaint among progressive activists that Democrats’ heavy reliance on outside consultants who are biased towards television and traditional media weakens the incentives for candidates to invest as much in digital.”