Sanders Plans $30 Million Ad Buy

“Bernie Sanders’s campaign plans to spend more than $30 million on TV advertising alone in the first four presidential nominating states and California,” the New York Times reports.

“The campaign has so far largely flouted traditional politicking, wagering instead on robust on-the-ground organizing to bring new voters into the political process.”

“But in earmarking tens of millions of dollars for television advertising between now and Super Tuesday in early March, the campaign is following a more established and analog path to accomplish what it says is the same aim.”