How Trump Will Try to Monetize Impeachment

“Impeachment is bringing out President Trump’s instincts as marketer in chief, as he seeks to turn a perilous, shame-inducing inquiry into an aggressive fundraising and mobilization tool,” Axios reports.

“Democrats competing for the chance to challenge Trump in the general election are getting a preview of how he may seek to upend and monetize their arguments against him.”

“From merchandise to rally rhetoric to paid media strategy, a campaign official tells Axios that a lot of the ideas for responses are being generated by Trump himself.”