Republicans Stay on Message on Impeachment

First Read: “If the Democrats have the substance on their side in the impeachment fight — in terms of the public testimony, the released documents and all of the text messages — Republicans are now the ones with the more unified message.”

“Case in point is what’s playing out on the 2020 presidential campaign trail, with the Democratic candidates talking about health care, tax policy and racial equity — but barely mentioning the biggest political story in Washington.”

“Bottom line: Republicans are messaging the existential threat that impeachment brings, arguing that the entire process subverts the will of voters. But Democrats aren’t messaging that same existential threat. In fact, they’re also arguing that the best way to defeat Trump is at the ballot box in 2020.”

“At some point, that messaging disparity is going to be unsustainable for Democrats.”