“The faulty smartphone app behind the chaotic aftermath of Iowa’s Democratic caucuses was the work of a little-known company called Shadow Inc. that was founded by veterans of Hillary Clinton’s unsuccessful presidential campaign, and whose previous work was marked by a string of failures, including a near bankruptcy,” the New York Times reports.
“The app grew out of a broader push by Democrats, backed by tens of millions of dollars in donor money, to match the Republicans’ prowess in digital advertising and organizing after the 2016 election. Much of the energy and investment have gone into enterprises that are intended to both boost the Democrats’ digital game and turn a profit, like Shadow.”
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