Trump Campaign Gamifies Voter Outreach

CNN: “The new Trump campaign app uses gamification to drive voter outreach and valuable data collection. It’s the latest effort from the campaign as it tries to push its already sizeable digital advantage to a victory in the 2020 election against presumptive Democratic presidential nominee Joe Biden. In doing so, it is building off Trump’s 2016 campaign’s successful and innovative effort to target voters through online platforms like Facebook and Twitter.”