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Just dropped · Trial Balloon · Ep. 195

Shake Up

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Trial Balloon · Ep. 195: Shake Up

Trump Campaign Turns to Digital Shows

May 4, 2020 · 9:09 am ET · Leave a Comment

Associated Press: “A review of one week’s worth of the 8 p.m. broadcasts, ending on the final day of April, reveals a concerted effort to test attacks on Biden, the presumptive Democratic nominee. But the inherently limited effort also raises questions as to whether the campaign can replace the gold mines of potentially new voter data that the rallies delivered as it attempts to reverse a recent slide in a number of battleground states.”

“The shows are a proxy for the Trump TV network the president considered launching had he lost the 2016 election, and they create an echo chamber for true believers. Akin to actors in a beloved sitcom well into its run, the Trump officials warmly speak in shorthand, trusting that their audience knows the plot and its characters and are tuning in to see programs that, at times, made the president’s infamously off-the-cuff rallies look tightly scripted.”

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Taegan Goddard

Taegan Goddard is the founder of Political Wire -- which for more than two decades has been one of the nation's most influential political news sites.

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