Jonathan Last: “Brad Parscale has a very keen interest in making sure that his job is portrayed as being a gigantic, all-powerful black box.”
“In 2016, Trump cycled through campaign managers at a rapid clip. The only job security Parscale has comes from convincing Trump that he has built some magical machine which no one else—and especially not Old Man Trump—can understand. Or operate.”
“Creating the impression that the entire Trump campaign will rise or fall with an opaque digital operation is a way to make Parscale un-fireable. Because unlike the 2016 campaign, which was basically about letting Trump be Trump, there is now a great deal of sunk-cost into an operation which is purpose-built to keep the septugenarian boss from understanding how it works. Or even, what it really is.”
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