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Maybe Biden Is Running a Good Campaign?

June 24, 2020 · 12:00 pm ET · Leave a Comment

Jonathan Chait: “For all the derision that has surrounded Biden’s generally low profile, it is the broadly correct move. Trump is and always has been deeply unpopular. He managed to overcome this handicap in 2016 because Hillary Clinton was also deeply unpopular, though somewhat less so, and turning the election into a choice allowed anti-Clinton sentiment to overpower anti-Trump sentiment. The fact that Biden has attracted less attention than Trump is not (as many Democrats have fretted) a failure. It is a strategic choice, and a broadly correct one.”

“Second, Biden’s isn’t just hiding out. He is doing some things. He has delivered speeches, given interviews, and met with protesters. These forums have tended to display his more attractive qualities, especially his empathy. Only one of them (his Breakfast Club interview) yielded a major gaffe.”

“And third, Biden has managed to communicate a coherent campaign theme. This is often a challenge for Democrats, who usually want to change a whole bunch of policies (health care! environment! progressive taxation!) that resist a simple unifying slogan. But Biden has been able to carry forward the message he used to start his campaign, which he built around Trump’s shocking embrace of racist supporters at Charlottesville, into a promise of healing racist divisions.”

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Taegan Goddard

Taegan Goddard

Taegan Goddard is the founder of Political Wire -- which for more than two decades has been one of the nation's most influential political news sites.

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