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You are here: Home / 2020 Campaign / Trump’s Culture War Playbook Isn’t Working

Trump’s Culture War Playbook Isn’t Working

June 24, 2020 at 10:00 am EDT By Taegan Goddard Leave a Comment

Adam Serwer: “Trump, first by embracing the ‘birther’ movement, and later as the candidate who promised to return the United States to an idealized past, successfully rode these backlashes to the White House. Four years later, Trump is hoping to ride the same wave of anger, fear, and resentment to a second term.”

“There’s only one problem: His opponent is Joe Biden.”

“For the past few months, Trump and the conservative propaganda apparatus have struggled to make the old race-and-gender-baiting rhetoric stick to Biden. But voters don’t appear to believe that Biden is an avatar of the ‘radical left.’ They don’t think Biden is going to lock up your manhood in a ‘testicle lockbox.’ They don’t buy that Biden’s platform, which is well to the left of the ticket he joined in 2008, represents a quiet adherence to ‘Kenyan anti-colonialism.’ Part of this is that Biden has embraced popular liberal positions while avoiding the incentive to adopt more controversial or unpopular positions during the primary. But it’s also becoming clear that after 12 years of feasting on white identity politics with a black man and a woman as its preeminent villains, the Republican Party is struggling to run its Obama-era culture-war playbook against an old, moderate white guy.”

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Filed Under: 2020 Campaign, Race

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About Political Wire

Taegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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