What If Facebook Is the Real Silent Majority?

Kevin Roose: “Listen, liberals. If you don’t think Donald Trump can get re-elected in November, you need to spend more time on Facebook.”

“Since the 2016 election, I’ve been obsessively tracking how partisan political content is performing on Facebook… But what sticks out, when you dig in to the data, is just how dominant the Facebook right truly is. Pro-Trump political influencers have spent years building a well-oiled media machine that swarms around every major news story, creating a torrent of viral commentary that reliably drowns out both the mainstream media and the liberal opposition.”

“The result is a kind of parallel media universe that left-of-center Facebook users may never encounter, but that has been stunningly effective in shaping its own version of reality.”