Inside the Four Seasons Total Landscaping Fiasco

Olivia Nuzzi does a wonderful deep dive into the Trump campaign’s Four Seasons Total Landscaping press conference fiasco.

“It’s hard to know what counts as a fuckup when you work for Donald Trump. Looked at by the standards of a traditional campaign with a traditional candidate who possesses a minor-to-moderate capacity for traditional human feelings, like shame, what happened at Four Seasons Total Landscaping, or the fact that it happened at all, was a disaster. A press conference is supposed to convince the public of whatever case you’re making through the act of being — or more likely pretending to be —transparent.”

“That is, obviously, not what happened on the blacktop. But looked at in terms of attention generated and relevance sustained, two other goals of a press conference, the thing was a clear success. Plus it was the rare political joke that appealed to everyone.”