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You are here: Home / Republicans / The Republican Party Is Just a Lifestyle Brand

The Republican Party Is Just a Lifestyle Brand

April 8, 2021 at 10:04 am EDT By Taegan Goddard Leave a Comment

Jonathan Last: “Does it matter to his future political prospects that Matt Gaetz doesn’t advance legislation? Does it matter that Madison Cawthorn staffed up his office with comms people? Does it matter that Marjorie Taylor Greene doesn’t have committee assignments?”

“Well, these quirks would matter in a system where legislative accomplishments influenced voter behavior. But the preponderance of evidence suggests that Republican voters don’t care about tangible government outcomes.”

“They don’t care whether or not a border wall is built, or who would have (theoretically) paid for it. They don’t care about whether or not the government fails to manage a global pandemic, killing hundreds of thousands of their fellow citizens. They don’t care if unemployment is up—or down. They don’t care about stimulus checks. Or the national debt…”

“Republican voters—a group distinct from Conservatism Inc.—no longer have any concrete outcomes that they want from government. What they have, instead, is a lifestyle brand.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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