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Just dropped · Trial Balloon · Ep. 195

Shake Up

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Trial Balloon · Ep. 195: Shake Up

Closeness to Trump Now a Liability for Newsmax

May 6, 2021 · 7:55 am ET · Leave a Comment

Washington Post: “Newsmax’s visibility rose during the Trump era in no small part because Ruddy’s did. In numerous news stories that were often built on the accounts of unnamed Trump aides and allies, Ruddy was the rare associate willing to lend a colorful quote with his name attached. Through sheer ubiquity — and a strategically public presence at Trump’s clubs — he cultivated a brand name as a Trump ‘insider’ — though advisers to the former president maintain Ruddy was never as close to the man as he led people to believe.”

“Along the way, he presented an image of his small television operation as a David poised to overcome the Goliaths of cable news — and perhaps even join forces with the Trump family.”

“Yet Ruddy’s attempts to attach himself to Trump, and ingratiate himself with Trump’s base, have landed him in legal jeopardy. Far more so than Fox, Newsmax promoted Trump’s lie of a stolen election, and carried on with that message through and beyond Jan. 6, when a violent mob stormed the Capitol.”

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