Republicans Have a Brand Problem

Charlie Cook: “But there is another risk beyond nominating fringe or flawed candidates. Republican leaders and other elected officials in Washington and in many state capitals are projecting great confidence that this election will be a referendum on the incumbent president, rather than on their own actions.”

“Granted, that is the norm, but it doesn’t seem as if many in the Republican Party are concerned about how their brand looks to anyone beyond their most loyal customers.”