Curious Quirky Mortgage Ads Boost Biden

New York Times: “The single biggest advertiser in Facebook’s political advertising database in recent months is not President Biden, the Democratic or Republican parties or even any of the hundreds of candidates angling for advantage in the 2022 midterms. Instead, it is an obscure mortgage-related firm, Lower My Bills, which in an earlier internet era was best known for its omnipresent — if ostentatious — banner ads featuring dogs in goggles, dancing cowboys and strange green aliens that had little to do with interest rates.”

“Now, the firm is spending millions of dollars on ads featuring headlines like ‘Biden is on a roll’ as it pursues clicks it can convert into new customers. Some of the ads feature an animated likeness of Mr. Biden in a suit; others have the president in flip-flops and a Hawaiian shirt while hula hooping on the beach.”

“Over the past 90 days, Lower My Bills has spent more than $10 million … After being contacted by The New York Times, Lower My Bills began running at least two new Trump-related ads this week on Facebook.”