Former Rep. Will Hurd (R-TX) is mulling a 2024 presidential run amid a Republican Party that has move to the hard right, The Atlantic reports.
Said Hurd: “Look, there’s some people I’m not going to appeal to — the right-wingers. That’s okay. But there’s more of the other people. The normal people. And I’m going to find them. It will be hard. The cost per acquisition of those voters is higher than it is for the traditional Republican primary voter—you know, the people who have voted in the last four primaries. That’s why most people don’t bother trying to find them or turn them out.”
He added: “Wouldn’t it be easier, I ask, to just concentrate on wooing those existing likely voters? Maybe. But if you want to change the party, you need to change the primary electorate. This isn’t rocket science. If you want to get back to normal, you need to get more normal people to vote in primaries.”
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