Biden’s ‘MAGA Republicans’ is a Meh-Ga Slogan

Walter Shapiro: “Democrats are ensnared in the campaign consultant trap. The president’s party is animated by the belief that some political phrasemaker will invent the magic five or six words that will transform the 2022 election.”

“Sorry, politics doesn’t work like that anymore, if it ever did…”

“We have long exaggerated the power of campaign consultants in both parties to cloud the minds of voters. In high-profile races, most TV ads cancel each other out. And it’s hard to think of any slogan in any off-year election in this century that made a difference.”