Sticker Shock Costs Republicans in TV Ad War

New York Times: “Republican super PACs are paying a steep premium to compete on the airwaves with Democratic candidates, a trend that is playing out nationwide with cascading financial consequences for the House and Senate battlefield. Hour after hour in state after state, Republicans are paying double, triple, quadruple and sometimes even 10 times more than Democrats for ads on the exact same programs.”

“One reason is legal and beyond Republicans’ control. But the other is linked to the weak fund-raising of Republican candidates this year and the party’s heavy dependence on billionaire-funded super PACs.”