New York Times: “Voter-profiling systems like the Covid-19 scores may be invisible to most people. But they provide a glimpse into a vast voter data-mining ecosystem in the United States involving dozens of political consulting, analytics, media, marketing and advertising software companies.”
“In the run-up to the midterm elections next month, campaigns are tapping a host of different scores and using them to create castes of their most desirable voters. There are ‘gun owner,’ ‘pro-choice’ and ‘Trump 2024’ scores, which cover everyday politics. There are also voter rankings on hot-button issues — a ‘racial resentment’ score, for example, and a ‘trans athletes should not participate’ score. There’s even a ‘U.F.O.s distrust government’ score.”
“Campaign and media consultants say such political-issue scores make it easier for candidates to surgically target messages to, and mobilize, the most receptive voters.”
