“CNN’s new chairman, Chris Licht, debuted a novel experiment last month to revive his network’s flagging prime-time ratings, betting that viewers would tune in for a mix of exclusive interviews and specials dedicated to hot-button topics like fentanyl abuse and the war in Ukraine,” the New York Times reports.
“Viewers have had other ideas.”
“Since Mr. Licht’s 9 p.m. experiment, “CNN Primetime,” began airing several times a week on Feb. 22, viewership has fallen below what the network was drawing in the time slot just a few months ago.”
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