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You are here: Home / 2024 Campaign / Trump Turns to Video to Bypass Traditional Media

Trump Turns to Video to Bypass Traditional Media

March 30, 2023 at 5:25 am EDT By Taegan Goddard Leave a Comment

“As Donald Trump rails against a possible indictment in New York, his team is leaning into a strategy that has quietly become a cornerstone of his 2024 presidential campaign: releasing made-for-social media videos reacting to the news and outlining his agenda for a possible second term,” the AP reports.

“The videos feature the former president speaking directly to camera on topics ranging from Ukraine and ‘saving’ the suburbs to dismantling the ‘deep state,’ and they are often laced with his familiar dark rhetoric and conspiracies. But his team sees them as a tool to bypass the traditional news media and speak directly to supporters, and as part of a broader effort to steer Trump toward policy instead of his own grievances and obsessions with the past.”

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About Political Wire

Taegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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