Biden Campaign Beefs Up Its Data Operations

Washington Post: “Political campaigns have increasingly employed data scientists and engineers to better understand the electorate and inform decisions on where to spend time and money. The Biden campaign says those efforts will be turbocharged this cycle, becoming central to how the campaign targets and connects with voters over the next 16 months.”

“As software programs become smarter and more powerful, they are increasingly able to provide nuanced profiles of specific groups. And technology provides a growing number of ways to contact them.”