The Costliest Ad War in Iowa Caucus History

Time: “Already, Republican campaigns have spent almost $105 million on ads in the state, according to tracking from the independent firm AdImpact. That is one out of every three dollars spent on political ads this cycle among White House hopefuls nationwide. Yet the focus of the barrage of ad spending has narrowed to a single candidate: Nikki Haley, who has climbed from low single-digits in Iowa to a legitimate second-place contender. Her goal is to emerge from the caucus as the most viable alternative to a third nomination of Donald Trump, setting her up for a stronger finish in New Hampshire, where she’s been nothing short of a rocket since late summer. Soon after will be the South Carolina primary, where her baked-in advantage as a former Governor is not to be ignored.”

“Heading into the final two weeks of the costliest contest in Iowa caucus history, Haley is the undisputed champion on the local airwaves, where there is no avoiding almost 350,000 cumulative political ads and counting.”