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Just dropped · Trial Balloon · Ep. 189

Navigating the Nonsense

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Trial Balloon · Ep. 189: Navigating the Nonsense

Biden’s Strategy Focuses on Content Over Crowds

April 10, 2024 · 8:30 am ET · Leave a Comment

“President Joe Biden’s recent battleground state campaign tour didn’t draw major crowds. But critically for the Biden campaign, it did produce a lot of content,” NBC News reports.

“Biden paired a rally in the Philadelphia suburbs with a more intimate, at-home sit-down with a small-business owner at his home, generating social media posts and days of local media stories. A visit to a Milwaukee campaign office offered him a chance to connect with a young boy who’d written to him about dealing with a stutter, an unscripted interaction that made its way to TikTok. Backstage before a health care event, Biden and Vice President Kamala Harris recorded a light video discussing their March Madness picks.”

“And Biden didn’t even hold a rally during his swing through Michigan — but he did have a private chat (and issued a playful golf challenge on an indoor putting green) with a local pastor and his son.”

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Taegan Goddard

Taegan Goddard

Taegan Goddard is the founder of Political Wire -- which for more than two decades has been one of the nation's most influential political news sites.

More about Taegan Goddard →
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Taegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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