TikTok Has Become a Hotbed of Pro-Trump Activity

Tara Palmeri: “Since November, according to two TikTok officials, there’s been twice as much pro-Trump content as pro-Biden content on the platform—specifically, 1.29 million positive Trump videos or images, with 9.1 billion views, compared to 651,000 positive Biden posts, with 6.15 billion views, they told me.”

“According to an internal TikTok analysis, from January 2023 into May 2024, videos tagged #Trump2024 have generated 472.8 million likes and 6.5 billion views, compared with 50.9 million likes and 558 million views for videos tagged #Biden2024. This may not be the most precise survey of the landscape, but that’s still a nearly 10 to 1 ratio of Trump likes to Biden likes, and 12 to 1 in views.”