Big Moments Matter

Dan Pfeiffer: “The divide in the election is obvious. Democrats are doing very well with voters who pay close attention to the news. We are struggling with voters who get their news from social media or don’t follow the news at all.”

“The best time to reach these sorts of voters is at the big moments when political news breaks out of its small, hermetically sealed bubble and into the broader culture. This is one of those rare moments in post-2020 America when non-political people are talking about politics.”